the blog academy

The complete step-by-step program to grow and monetize your blog


Say goodbye to blogger overwhelm and confidently grow your blog into a successful blogging bizz!

Think I'm kidding? Check this out...

You caught that right?

Divina doubled her blog traffic in 4 weeks and I’m going to help you do the same. 

here's a glimpse into your future...

  • Confidently create a blogging strategy that will give you long-term sustainable blog growth 
  • Know exactly how to create content that will drive tons of traffic to your blog
  • Learn how to monetize your blog traffic so you can turn your hobby blog into a full-time gig

Not only is all of this possible, but I’ve created the solution to help get you there 10x faster.


Hey, I'm Jess! 

I'm a former marketer and social media strategist turned food blogger and entrepreneur, and have grown an audience of: 

  • 750,000 monthly page views on my blog
  • 300,000+ followers on Instagram
  • 10 million+ monthly Pinterest viewers
  • 20,000+ email subscribers

Here's my sitch: a few years ago I quit my 9-5 to pursue a career as a food & wellness blogger. I know firsthand how overwhelming growing a successful blog can be.

I’ve spent over 5 years learning the ins and outs of blogging and was able to turn my hobby blog into a thriving multiple 6-figure blogging business.

I created The Blog Academy to show you exactly what you need to do to develop a rockstar blogging strategy that will actually grow your blog traffic and finally get you paid. 

Ready to dive in?

I took my blog from this... this!

Which started earning my blog revenue like this. 

(and remember, this is just ONE of my four revenue streams!)

I was once where you are this very second…

That’s when I decided to go all-in with my blog and quit my unfulfilling 9-5 marketing job. 

Within my first year as a full-time blogger, I DOUBLED what I was making at my corporate desk job

All while doing something I freakin love✨


The Blog Academy


The Blog Academy is everything you need to:

  • Build a blogging strategy that will turn your hobby into a real business
  • 5x your blog traffic with readers who keep coming back for more
  • Start earning a legit income from your blog

Ready to get results like these?

The Blog Academy walks you through my signature O.G.M. Formula: Optimize, Grow, Monetize.

(How cute would it have been if it was the O.M.G. formula?)  

This is the exact strategy I’ve used to grow my blog into a booming blogging biz.


Step 1: Optimize 

Here's the deal: if your blog isn't properly optimized from the get-go, nothing else really matters. Because without things like proper blog design, image sizes, sitemaps (don't worry, this is all explained in the program.) Your blog won't see any growth. 

This is where we dive into the foundations of what a successful blog needs to have.

Step one: Optimize 

Set up for success 

In module one we get down n' dirty with getting organized and learning systems & workflows to run a successful blog, including how to develop a workflow for your blog.

  • My top 5 plugin recommendations you NEED for your blog
  • Discover how to write a fully optimized blog post 
  • Learn how to write & set up your blog's legal pages
  • Understand your blog's data with Google Analytics & Search Console
  • Learn how to effectively use Google Drive and Asana to develop a workflow that will save you hours of time. 

Step 2: Grow

You might be spending all your time trying to grow on Instagram and chasing those vanity metrics, but here's why your blog traffic matters so much more: it's more consistent than social media "likes", it can bring you PASSIVE income (even while you're sleeping) and it's much more sustainable in the long run. 

And guess what? You don't need to be on  10 different social media platforms to do this. You need to understand two things: SEO, and Pinterest. And I'm going to show you how to use both of these. 

Step two: Grow

SEO strategy

Understanding SEO (Search Engine Optimization) is ESSENTIAL to growing a blog. Once you have this strategy nailed down, you'll benefit from long-term blog traffic from Google. 

  • 6 benefits of building an SEO strategy 
  • Get my exact keyword research process that will get your posts showing on page one of google
  • Learn the secret to outrank your competitors in Google 
  • Get the single most powerful strategy to get your content ranking in Google
  • 5 things you can update on your blog today to boost your SEO

Step two: grow

The Power of Pinterest

Here's where you learn to harness the power of Pinterest! Believe it or not, Pinterest is a search engine, not a social media platform. And it's a powerful tool that can 10x your blog traffic. 

  • Learn 3 techniques to drive more traffic to your blog with Pinterest
  • Steal my sneaky strategy to find the best keywords on Pinterest for your pins
  • Optimize your content on Pinterest so it gets seen by more people
  • Create click-worthy pin images that will quickly double your monthly viewers
  • Automate your Pinterest strategy so it drives traffic to your blog in your sleep 

Step 3: Monetize

Maybe you want to grow your blog so you can turn it into a full-time business. Or maybe you're just looking for a little extra income to take a family vacation or treat yourself to a monthly massage (self-care for the win!)

Whatever your motivation, blogging can be a powerful tool to get you paid. And the best part? The majority of the money you'll make blogging is passive. Aka you'll see money flowing in while you're sleeping, going for a walk or binge-watching the latest Netflix special.


Step three: Monetize


The great thing about blogging is that there are MANY ways to monetize. Here is where you'll develop a long-term monetization strategy to grow and increase your blogging income year over year. 

  • Steal my top three affiliate networks that you can use to monetize your blog right away
  • Get ahead of your competition with the one thing that will get you noticed by brands
  • Snag my top 5 ad networks and learn when it's the right time to put ads on your blog
  • Get your first digital product created and ready to sell on your blog
  • Develop a monetization strategy that works for YOU. (there's no one size fits all!)

Did someone say BONUSES?!

In addition to everything inside The Blog Academy, you'll also get access to our private Facebook Community to help get you to the finish line faster!"


Exclusive Student Facebook Group

Get access to our private insiders Facebook group where you can connect with other course members and have direct access to me for questions. 

$497 value


Monthly live office hours with Jess

Join me live in the Facebook group every two weeks and bring all your burning Q's! We'll chat live, troubleshoot your problems, and you'll get real-time updates on what I'm working on with my blog!

$997 value

ready to 5x your blog traffic?


I can't wait for you to see everything waiting for you inside!

  • The Blog Academy (Valued at $1997)
  • Private Student Facebook Group ($497)
  • Live office hours with Jess ($997)

👉That's a total value of $4579!

What you pay: 







Buy it, try it, apply it. You're backed by our 100% money-back guarantee!

When you become a member of The Blog Academy you’ll be introduced to the O.G.M Formula that will help you finally understand how to grow your blog and see real results.

But here’s the thing. If by the end of 7 days you decide the program isn't the fit for you, simply email us at [email protected] and we'll gladly refund your investment, no questions asked!

By now you’re probably noticing this isn’t your typical Blogging course…

The Blog Academy walks you through my signature O.G.M. formula: Optimize, Grow, Monetize. 

This is the exact strategy I’ve used to grow my blog into a booming blogging biz.


I’ve got the testimonials to prove it.

"My blog traffic has grown 1,100% since enrolling in The Blog Academy!"

In a year since taking the course, my Pinterest traffic has grown 2,300% and my organic traffic 1,100%, which were the two channels I was struggling with the most prior to taking Jess’s course.

My overall blog traffic was hovering around 40,000 pageviews/month when I started the course, but now around 400,000/month less than a year and a half later.
As a result, I’ve been able to turn my little hobby into a successful six-figure business!

Claire, @eatwithclarity

"My ad revenue increased 700% since The Blog Academy!"

“With Jess’s tips on choosing the right content that will resonate with my readers, and writing content with SEO strategies my traffic has grown by 600%

And thanks to that traffic growth I’ve also seen my ad revenue increase by over 700%!

I feel like I finally have the tools and insight I need to grow consistently while also providing the content my audience is looking for."

Nyssa, @nyssas_kitchen

Meet some more of our amazing Blog Academy Alumni!


The only thing standing between where you are right now and where they are right now is one powerful program:

 The Blog Academy


  • The Blog Academy (Valued at $1997)
  • Private Student Facebook Group (Valued at $497)
  • Live office hours with Jess (Valued at $997)

Total value: $4579








The Blog Academy was created for YOU...

The ambitious blogger who's an action-taker and knows they can grow a successful blog with the right knowledge and skills. 

Still undecided? This program is a perfect fit for you if...

  • You recently started blogging and aren't sure where to devote your attention with *all the things* there are to do.
  • You've had a blog for a while and are ready to commit to turning it into success 
  • You want to 10x your blog traffic and start making legit money blogging
  • You're tired of spending all your time on social media and are ready for something different (and better.) 
  • You're committed to blogging in the long run to get real deal results. 

the time is now!

If you’re ready to stop playing small and start achieving everything you’ve ever wanted, I’m holding out my hand waiting for you to grab on.

I’ve taken everything I’ve learned from building a multiple six-figure blog and compiled it in an extensive step-by-step program that will not only teach you the foundations of successful blogging,

but will also show you how you can apply the same techniques I’ve used to grow a successful blog that makes me money while I sleep. 


It's your turn. Let's 5x your blog traffic.


See you inside!









Privacy Policy 

Terms & Conditions