A Lightroom Preset is a pre-determined position some (or all) of the of sliders in Lightroom (as in they are pre-set!). Lightroom presets can help you create a cohesive look & feel to your images, with the click of a button.
If you want to use the desktop presets, yes, you will need a Lightroom subscription. If you would like to just use the mobile presets, you can download the Lightroom app for free!
Once purchased the presets will be sent to your email for download along with the download instructions.
Your email was most likely entered incorrectly. If this occurs please e-mail [email protected] to sort out the issue.
Not every preset will look good on every single photo. Some will look better on bright images, others will look better and dark & moody images. Additionally, the presets do not set the colour balance in your image. If your image looks a little blue or a little yellow, you may just need to adjust the temperature of the image. If the photo looks a little green or pink, you may need to adjust the tint of the image.